What is SEO?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
Why Website does require SEO?
SEO is the word normally used to refer to some type of work done in proper manner to get more and more visitors to any given website. SEO involves lots of tasks done for a website in order to get it ranked well in organic Google and other search engine results. SEO is not an only one day work and it requires lots of efforts, time and money to be spent and most important patience in order to rank a specific website on top of website’s competitors with your target keywords.
SEO services basically include two types of jobs to be done for a website. The first SEO task is to make the website user friendly and in case humans can navigate the website easily, the Search Engine robots will be able to index the website in best possible way automatically. This Job comes under On-page Optimization. The second type of SEO task done when you want publicity for your website .Your website does not need second task of SEO if you do not want visitors to come to your website by searching for some text words in Google and other Online Search Engines. Yes your website must be user friendly so that visitors (whether coming directly to your website, coming to your website by referrals or even by searching for some keyword in Google or any other search engine). In case you do want visitors to your website from Google and other Search Engines, yes your website does needs publicity, which is a second task in SEO practices.
Search engines also track user behavior and users stay on your website, If visitors stay for long time in website they address it to be more applicable. SEO is done so that your website appears in top Google search Results for targeted keywords. Before beginning any type of SEO work, you must need to know how many visitors come to your website currently. Yes there are Website Analytic tools offered by Google and other Software Companies which tell how many visitors come to your website, whether they come to your website after doing a search in Google or any other website is sending you visitors by referral, from which city of any given country the visitors to your website are coming, how much time visitors to your website spend on your.